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Advisor(s)
Abstract(s)
As cooperações permitem às empresas melhorar as suas opções estratégicas, competir de forma eficaz ou contornar canais normalmente controlados pelas grandes organizações, beneficiando a formação de vantagem competitiva. Deste modo, o papel de cada um dos decisores estratégicos constitui um fator significativo na tomada de decisão porque não existe valorização dos resultados estratégicos.
É neste âmbito que se pretende desenvolver o presente estudo que tem como objectivo principal salientar a importância da cooperação nas empresas e como objectivos específicos compreender a importância que as cooperações têm na obtenção da vantagem competitiva e avaliar a importância da cooperação ibérica. Para tal recorreu-se a uma investigação qualitativa com recurso a dois estudos de caso.
Os resultados evidenciam que as empresas beneficiam das cooperações estabelecidas tanto a nível regional como internacional, contribuindo para melhores resultados financeiros bem como a notoriedade alcançada. Realçam também que dão mais primazia às cooperações regionais, devido ao sector em questão, neste caso as vinhas que são únicas e não se podem estender a outras zonas de Portugal devido à especificidade destas.
Cooperations enable companies to improve their strategic options, compete effectively or bypass channels normally controlled by large organizations, benefiting the formation of competitive advantage. Thus, the role of each of the strategic decision makers is a significant factor in the decision because there is no appreciation of the strategic outcomes. It is in this context that aims to develop this study's main goal is to emphasize the importance of cooperation in business and particular aims to understand the importance of the cooperation have in achieving competitive advantage and to assess the importance of cooperation Iberian. For this we used a qualitative research using two case studies. The results show that firms benefit corporations established both regionally and internationally, contributing to improved financial results as well as the notoriety achieved. They also emphasize that give more priority to regional cooperation, due to the sector in question, in this case the vineyards that are unique and can not be extended to other areas of Portugal due to the specificity of these.
Cooperations enable companies to improve their strategic options, compete effectively or bypass channels normally controlled by large organizations, benefiting the formation of competitive advantage. Thus, the role of each of the strategic decision makers is a significant factor in the decision because there is no appreciation of the strategic outcomes. It is in this context that aims to develop this study's main goal is to emphasize the importance of cooperation in business and particular aims to understand the importance of the cooperation have in achieving competitive advantage and to assess the importance of cooperation Iberian. For this we used a qualitative research using two case studies. The results show that firms benefit corporations established both regionally and internationally, contributing to improved financial results as well as the notoriety achieved. They also emphasize that give more priority to regional cooperation, due to the sector in question, in this case the vineyards that are unique and can not be extended to other areas of Portugal due to the specificity of these.
Description
Keywords
Cooperação Ibérica - Desenvolvimento económico Cooperação - Estratégias