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Advisor(s)
Abstract(s)
A ideia primordial deste projeto conjuga o Turismo e o Lazer. O projeto consiste na
elaboração da proposta de criação de uma empresa de serviços focados na exploração de
tours exclusivos e diferenciadores com o objetivo de oferecer experiências distintas e
diferenciadoras. Este projeto pretende avaliar a viabilidade de mercado, bem como, a
viabilidade económica e financeira da criação de uma empresa de animação turística,
recorrendo à elaboração de um plano de negócio.
Para que a economia nacional possa aproveitar cada unidade de valor acrescentado
que o turismo gera e pode gerar, importa reconhecer a imperiosa necessidade de, por um
lado, acelerar alterações ao próprio setor, que lhe permita continuar a competir
internacionalmente ao mais alto nível, e, por outro lado, de intensificar a interconexão e
interseção com os demais setores de atividade económica em todo o território. Numa
perspetiva global, existe uma constante mudança nos mercados o que se apresenta como
motivo de preocupação por parte das empresas. Estar preparado, antecipar as mudanças
e definir os caminhos a seguir, tendo em conta os possíveis cenários, é uma das maiores
valias que uma empresa pode obter nos dias de hoje.
Após a realização da análise económica e financeira do projeto, chegou-se a conclusão de
que o projeto é economicamente viável e que existe um grande interesse tanto do setor
privado como no público de investimentos desta natureza, considerando-se pertinente a
implementação do Projeto.
The main idea of this project combines Tourism and Leisure. The project consists in the elaboration of the proposal to create a services company focused on the exploration of exclusive and differentiating tours with the objective of offering distinct and differentiating experiences. This project aims to evaluate the market viability, as well as the economic and financial viability of creating a tourist entertainment company, using the preparation of a business plan. In order for the national economy to be able to take advantage of every unit of added value that tourism generates and can generate, it is important to recognize the imperative need, on the one hand, to accelerate changes to the sector itself, allowing it to continue to compete internationally at the highest level, and, on the other hand, to intensify the interconnection and intersection with other sectors of economic activity throughout the territory. From a global perspective, there is a constant change in the markets, which presents itself as a reason for concern on the part of companies. Being prepared, anticipating changes and defining the paths to follow, taking into account possible scenarios, is one of the greatest values a company can obtain these days. After carrying out the economic and financial analysis of the project, it was concluded that the project is economically viable and that there is great interest from both the private and public sectors in investments of this nature, considering that the implementation of the Project is relevant.
The main idea of this project combines Tourism and Leisure. The project consists in the elaboration of the proposal to create a services company focused on the exploration of exclusive and differentiating tours with the objective of offering distinct and differentiating experiences. This project aims to evaluate the market viability, as well as the economic and financial viability of creating a tourist entertainment company, using the preparation of a business plan. In order for the national economy to be able to take advantage of every unit of added value that tourism generates and can generate, it is important to recognize the imperative need, on the one hand, to accelerate changes to the sector itself, allowing it to continue to compete internationally at the highest level, and, on the other hand, to intensify the interconnection and intersection with other sectors of economic activity throughout the territory. From a global perspective, there is a constant change in the markets, which presents itself as a reason for concern on the part of companies. Being prepared, anticipating changes and defining the paths to follow, taking into account possible scenarios, is one of the greatest values a company can obtain these days. After carrying out the economic and financial analysis of the project, it was concluded that the project is economically viable and that there is great interest from both the private and public sectors in investments of this nature, considering that the implementation of the Project is relevant.
Description
Keywords
Beira Interior Negócio Sustentabilidade Turismo