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Abstract(s)
A gestão de recursos humanos (GRH) sustentável tem em conta a saúde dos
colaboradores e das entidades envolvidas no funcionamento da organização, apoiam
práticas amigas do meio ambiente e o desenvolvimento da organização e de seus
funcionários, seu bem-estar, contribuindo para o aprimoramento de competências,
habilidades e valores, enfatizando o tratamento justo, o que aumenta a confiança e o
entusiasmo dos colaboradores. Já a marca do empregador se refere à reputação que a
empresa possui enquanto empregadora, associada aos valores que ela possui para os seus
colaboradores. Na mesma direção, ótimos locais para trabalhar são resultado de
estratégias e iniciativas que se destinam a engajar, atrair e reter colaboradores.
O presente estudo se propôs a analisar o impacto da marca do empregador na GRH
sustentável em algumas das melhores empresas para trabalhar no Brasil de acordo com
o ranking da Great Place Work (GPTW).
Realizou-se uma investigação de caráter qualitativo, utilizando casos múltiplos, através
do estudo de 3 organizações ranqueadas pela GPTW Brasil no ano de 2022, fazendo uso
de entrevistas a um líder de cada empresa e a 8 trabalhadores que não exercem funções
de liderança, sendo três da primeira empresa, dois da segunda e três da terceira.
Após a análise dos resultados, parece coerente afirmar que as melhores empresas para
trabalhar são aquelas que possuem uma marca enquanto empregador e uma GRH
sustentável. Concluiu-se, no entanto, que apesar das empresas estarem em um ranking
de prestígio, nem todas apresentam as caraterísticas esperadas para lá estarem, havendo
um caminho longo a percorrer, para sobretudo uma das empresas analisadas, na busca
por se tornar efetivamente um local de excelência para se trabalhar.
Sustainable human resource management (HRM) takes into account the health of employees and entities involved in the operation of the organization, supports environmentally friendly practices and the development of the organization and its employees, their well-being, encouraged for the improvement of skills, abilities and values, emphasizing fair treatment, which increases employee confidence and enthusiasm. The employer brand, on the other hand, refers to the confidence that the company has as an employer, associated with the values it has for its employees. In the same direction, great places to work are the result of strategies and initiatives that are intended to engage, attract and retain employees. The present study analyzed the impact of the employer brand on sustainable HRM in some of the best companies to work for in Brazil according to the Great Place Work (GPTW) ranking. A qualitative investigation was carried out, using multiple cases, through the study of 3 organizations ranked by GPTW Brazil in the year 2022, making use of interviews with a leader of each company and 8 workers who do not exercise leadership functions, being three in the first company, two in the second and three in the third company. After analyzing the results, it seems consistent to state that the best companies to work for are those that have an employer brand and a sustainable HRM present. It was concluded, however, that despite the companies being in a prestigious ranking, not all of them have the expected characteristics to be there, with a path, for one of the abandoned companies, still long, to be trodden in the search for effectively becoming a excellent place to work.
Sustainable human resource management (HRM) takes into account the health of employees and entities involved in the operation of the organization, supports environmentally friendly practices and the development of the organization and its employees, their well-being, encouraged for the improvement of skills, abilities and values, emphasizing fair treatment, which increases employee confidence and enthusiasm. The employer brand, on the other hand, refers to the confidence that the company has as an employer, associated with the values it has for its employees. In the same direction, great places to work are the result of strategies and initiatives that are intended to engage, attract and retain employees. The present study analyzed the impact of the employer brand on sustainable HRM in some of the best companies to work for in Brazil according to the Great Place Work (GPTW) ranking. A qualitative investigation was carried out, using multiple cases, through the study of 3 organizations ranked by GPTW Brazil in the year 2022, making use of interviews with a leader of each company and 8 workers who do not exercise leadership functions, being three in the first company, two in the second and three in the third company. After analyzing the results, it seems consistent to state that the best companies to work for are those that have an employer brand and a sustainable HRM present. It was concluded, however, that despite the companies being in a prestigious ranking, not all of them have the expected characteristics to be there, with a path, for one of the abandoned companies, still long, to be trodden in the search for effectively becoming a excellent place to work.
Description
Keywords
Gestão de Recursos Humanos Sustentável Gptw Great Place to Work Marca do Empregador