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Advisor(s)
Abstract(s)
Qualquer empresa que pretenda ter notoriedade no mercado necessita de projetar objetivos,
contudo esses só serão alcançados se existir uma estrutura sólida que alie uma identidade a
um plano estratégico, onde a unicidade do significado de marca é preservado.
Este projeto tem como objetivo a criação de uma proposta de identidade visual e plano de
comunicação para a J. Martins & Irmão, Lda, empresa do ramo industrial da madeira e
materiais de construção. Para esse efeito é feita uma reflexão teórica e utilizadas as
metodologias da observação, questionário e entrevista, que confirmam a presença de falhas
ao nível da comunicação visual e estratégica da empresa.
O projeto contribui para colmatar os problemas identificados ao longo da investigação,
tendo sido criadas as condições favoráveis, ao nível de identidade e estratégia de marca
sólidas, que conseguem posicionar a empresa à frente dos seus concorrentes de mercado.
Any company that intends to have notoriety in the market needs to project goals, however these will only be achieved if there is a solid structure that combines an identity with a strategic plan, where the uniqueness of the brand meaning is preserved. This project aims to create a visual identity proposal and communication plan for J. Martins & Irmão, Lda, a company in the industrial branch of wood and construction materials. For this purpose, a theoretical reflection is made and the methodologies of observation, questionnaire and interview are used, which confirm the presence of flaws in the company’s visual and strategic communication level. The project contributes to address the problems identified during the investigation, having created the favorable conditions, in terms of solid brand identity and strategy, which are able to position the company ahead of its market competitors.
Any company that intends to have notoriety in the market needs to project goals, however these will only be achieved if there is a solid structure that combines an identity with a strategic plan, where the uniqueness of the brand meaning is preserved. This project aims to create a visual identity proposal and communication plan for J. Martins & Irmão, Lda, a company in the industrial branch of wood and construction materials. For this purpose, a theoretical reflection is made and the methodologies of observation, questionnaire and interview are used, which confirm the presence of flaws in the company’s visual and strategic communication level. The project contributes to address the problems identified during the investigation, having created the favorable conditions, in terms of solid brand identity and strategy, which are able to position the company ahead of its market competitors.
Description
Keywords
Branding Estratégia Identidade Visual Plano de Comunicação Publicidade