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The contribution of cultural events to the formation of the cognitive and affective images of a tourist destination

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dc.contributor.authorHernández-Mogollón, José Manuel
dc.contributor.authorDuarte, Paulo
dc.contributor.authorFolgado-Fernández, José Antonio
dc.date.accessioned2018-10-12T09:18:17Z
dc.date.available2018-10-12T09:18:17Z
dc.date.issued2018
dc.description.abstractThis study aims to assess the influence of cultural events, structural elements and place brand on destinations’ overall image, based on an evaluation of cognitive and affective components of destination image. The conceptual model used in the research evaluates the impact of a set of tangible and intangible elements associated with two cultural events (one religious and one theatrical) on the cognitive and affective components of destinations’ image and, ultimately, on the destinations’ overall image. The events were the 2013 Easter celebrations in Cáceres and the Festival of Classical Theatre in Mérida, which is held annually in Spanish. A total of 611 tourists attending these events were personally questioned at the site of the events during the celebrations. The results show that cultural events serve as promoters of tourism and help to develop destination image, as well as suggesting that cognitive image contributes more to the formation of overall image than affective image. The findings also reveal that structural elements and place brand positively influence both destinations’ cognitive and affective images. The event brand does not seem to influence any dimension of destination image. Since this study addresses only a part of the tourism activities held at two destinations, further research needs to be conducted in different destinations and events to confirm these findings.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1016/j.jdmm.2017.03.004pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.6/6249
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.relation.ispartofseriesJune;
dc.subjectDestination imagept_PT
dc.subjectDestination strategypt_PT
dc.subjectEventspt_PT
dc.subjectCultural tourismpt_PT
dc.subjectBrandingpt_PT
dc.titleThe contribution of cultural events to the formation of the cognitive and affective images of a tourist destinationpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage178pt_PT
oaire.citation.startPage170pt_PT
oaire.citation.titleJournal of Destination Marketing and Managementpt_PT
oaire.citation.volume8pt_PT
person.familyNameDuarte
person.givenNamePaulo
person.identifier.ciencia-id6211-A867-20E2
person.identifier.orcid0000-0001-8449-5474
person.identifier.ridB-3914-2011
person.identifier.scopus-author-id25824785800
rcaap.embargofctCopyright cedido à editora no momento da publicaçãopt_PT
rcaap.rightsclosedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication6e00def0-31fa-4341-be84-2b1e521fa2af
relation.isAuthorOfPublication.latestForDiscovery6e00def0-31fa-4341-be84-2b1e521fa2af

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