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Publication
Proposta de revista editorial ÃMÃE: Um veículo de promoção cultural, visual e criativa da Ilha da Madeira
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| 4.47 MB | Adobe PDF |
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Abstract(s)
O presente documento pretende apresentar a proposta de projeto elaborada pelo aluno Diogo Monteiro, surgindo na sequência da experiência curricular na Empresa de Jornalismo da Madeira (EJM), que despertou o interesse pelo conteúdo regional e em particular pelos suportes editoriais, na forma como estes podem funcionar enquanto meios de comunicação de identidade territorial. Através da experiência vivida, das metodologias de design e de branding, e com recurso à investigação foi possível perceber a ausência de publicações que realmente promovam a Ilha da Madeira e as suas diferentes dimensões culturais, criativas, visuais e de moda. Assim o projeto foca-se na criação de uma revista editorial que resolva este problema/preencha esta oportunidade. Também realizado o estudo de público-alvo e criação de identidade visual, a revista tenta refletir a ilha num roteiro cultual e criativo, com cariz trimestral, que visa inspirar e aproximar o leitor (local ou visitante) à espaços, designers, artistas, projetos e práticas que traduzem o meio tradicional madeirense. A AMÃE pretende funcionar como um objeto gráfico que reúna conteúdos visuais e textuais de forma cuidada estabelecendo a ponte entre o património material e imaterial da ilha com os seus diversos públicos. Posto isto, a revista posiciona-se como uma plataforma editorial que enaltece e comunica a identidade da Madeira com uma linguagem estética cuidada, alinhada com o design contemporâneo.
This document aims to present the project proposal drawn up by student Diogo Monteiro, following his curricular experience at the Empresa Jornalística da Madeira (EJM), which sparked an interest in regional content and in particular editorial media, in the way they can function as means of communicating territorial identity. Through experience, design and branding methodologies and research, it was possible to see the lack of publications that really promote Madeira Island and its different cultural, creative, visual and fashion dimensions. The project therefore focuses on creating an editorial magazine that solves this problem/fills this opportunity. Having also carried out a study of the target audience and created a visual identity, the magazine aims to reflect the island in a quarterly cultural and creative itinerary, which aims to inspire and bring the reader (local or visitor) closer to the spaces, designers, artists, projects and practices that reflect the traditional Madeiran environment. AMÃE aims to function as a graphic object that brings together visual and textual content in a careful way, establishing a bridge between the island's material and immaterial heritage and its various audiences. That said, the magazine is positioned as an editorial platform that praises and communicates Madeira's identity with a careful aesthetic language, in line with contemporary design.
This document aims to present the project proposal drawn up by student Diogo Monteiro, following his curricular experience at the Empresa Jornalística da Madeira (EJM), which sparked an interest in regional content and in particular editorial media, in the way they can function as means of communicating territorial identity. Through experience, design and branding methodologies and research, it was possible to see the lack of publications that really promote Madeira Island and its different cultural, creative, visual and fashion dimensions. The project therefore focuses on creating an editorial magazine that solves this problem/fills this opportunity. Having also carried out a study of the target audience and created a visual identity, the magazine aims to reflect the island in a quarterly cultural and creative itinerary, which aims to inspire and bring the reader (local or visitor) closer to the spaces, designers, artists, projects and practices that reflect the traditional Madeiran environment. AMÃE aims to function as a graphic object that brings together visual and textual content in a careful way, establishing a bridge between the island's material and immaterial heritage and its various audiences. That said, the magazine is positioned as an editorial platform that praises and communicates Madeira's identity with a careful aesthetic language, in line with contemporary design.
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Keywords
Branding Cultura Design Fotografia Madeira Moda Publicação Editorial