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Abstract(s)
A construção da imagem feminina no cinema tem sido questionada desde os anos 70
pelas teorias e críticas feministas. O modo como a mulher é representada nas telas,
desde seu papel como personagem, sua aparência como objeto de desejo masculino até
seus comportamentos e atitudes, se baseia em valores machistas e patriarcais que
permeiam a sociedade ocidental. As comédias românticas, produzidas especialmente
para atrair o público feminino, disseminam suas mensagens sobre true love e happy
ending. Devido ao grande alcance do cinema hollywoodiano, essas mensagens são
transmitidas por todo o mundo, fomentando o imaginário social das pessoas e
reafirmando a desigualdade de gênero através de retratos irrealistas e estereotipados
sobre as mulheres e sua função como indivíduo social. Assim, esta pesquisa busca
identificar quais são essas mensagens reproduzidas pelos filmes de comédia romântica
teen dos anos 90 e debater de que modo eles podem influenciar na vida real das
espectadoras.
The construction of the feminine image in cinema has been questioned since the 70’s by feminist theories and criticism. The way women are presented on screens, from their role as characters, their appearance as objects of male desire to their behaviors and attitudes, is based on patriarchal values that permeate western society. Romantic comedies, produced especially to attract female audiences, spread their messages about true love and happy ending. Due to the wide reach of Hollywood cinema, these messages are transmitted all over the world, fostering people's social imagery and reaffirming gender inequality through unrealistic and stereotyped portraits about women and their role as a social individual. Thus, this research seeks to identify what are the messages reproduced by the teen romantic comedy films of the 90’s and to discuss how they can influence the real life of the viewers.
The construction of the feminine image in cinema has been questioned since the 70’s by feminist theories and criticism. The way women are presented on screens, from their role as characters, their appearance as objects of male desire to their behaviors and attitudes, is based on patriarchal values that permeate western society. Romantic comedies, produced especially to attract female audiences, spread their messages about true love and happy ending. Due to the wide reach of Hollywood cinema, these messages are transmitted all over the world, fostering people's social imagery and reaffirming gender inequality through unrealistic and stereotyped portraits about women and their role as a social individual. Thus, this research seeks to identify what are the messages reproduced by the teen romantic comedy films of the 90’s and to discuss how they can influence the real life of the viewers.
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Keywords
Amor Verdadeiro Cinema Comédias Românticas Estereótipos Feminino Final Feliz Hollywood Mulheres Patriarcado Poder Simbólico