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Lobbies: The Hidden Side of Digital Politics
Publication . Castillo-Esparcia, Antonio; Almansa-Martínez, Ana; Gonçalves, Gisela
In recent years, lobbies have been one of the least transparent and most influential political players. Given the concealed nature of their activities and, until 2008, the nearly complete lack of EU legislation regulating their transparency, very few scientific studies have addressed these influential organizations. Though not well-known, their significance and relevance have become increasingly important in the development, introduction, and implementation of public policies. There are thousands of registered lobby groups in Brussels, ranging from private sector groups, environmental advocates, and foreign foundations to so-called paradiplomatic groups that represent regions and factions of territorial entities of Member States. Lobby groups attempt to draw the contours around social problems and solutions, suggesting issues for public debate and defining the conceptual limits of an issue based on their own ideologies, all of which leads them to seek media presence. This chapter will address lobbies in two ways: in political media channels and organizational political communication, especially during the pre-campaign and campaign season. In it, we provide an overview of the trends, challenges, and dangers that lobbies present. Likewise, we will analyze the major trends in their strategies.
2022Book part Open access Show more