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- Creative Collaborative Circular Economics, Exponential System Design for Sustainability in Fashion DesignPublication . Fernandes, Solange Rosa; Lucas, José Mendes; Cruchinho, Alexandra Isabel; Madeira, Maria José Aguilarapproaches and contributions from design to sustainability aiming to raise responsiveness and awareness among fashion design students and local communities about the conscious and sustainable production and consumption of fashion product". This thesis fits in the area of design, especially in the applicability of the multidisciplinary way of thinking, creativity, empathy and experimentation that is part of the design thinking methodology with the consumer as the starting point and centre of attention, and its interrelations with social innovation, environmental sustainability, fashion design considering the entire life cycle of products, services and systems. Undergraduate and Master of Fashion Design students at the University of Beira Interior develop collection projects and the (coordinated) clothes are kept in a closed warehouse, only eventually attending some events. Thus, the following opportunities were perceived: (i) Environmental Dimension: Promote a better designation and destination for these clothes; (ii) Collaborative Economy: Reuse through a new P2P business model; (iii) Social innovation: Sensitize and make society aware of new business models, contributing to and increasing the importance of the designer in the way of thinking and seeking creative solutions to social and environmental problems. What could one do with these practically stored clothes without public accessibility? Here are the reasons for a proposal to implement a new business model in Covilhã, Portugal. This thesis proposes the business model “Exponential System Design for Sustainability in Fashion” that can be called Exponential since it is scalable and modular, collaborative and sustainable services in fashion products. It may be replicable in its entirety, or in parts, in other places and contexts, adopting modularity as an adaptive resource. Initially identifies whether the perceived barriers to traditional Portuguese consumer behavior. But, for the new generation is a matter of awareness, as Portugal is also receiving influences from other cultures. Accelerating sustainable development requires a paradigm shift in terms of the production process in order to migrate from a linear to a circular economy. This comprises changing habits, mindsets and methods rooted in society. So far in terms of territorial innovation, there is no knowledge of business models that replace access property with the stated characteristics.
- Circular and Collaborative Economies as a Propulsion of Environmental Sustainability in the New Fashion Business ModelsPublication . Fernandes, Solange; Lucas, José; Madeira, Maria Jose; Cruchinho, Alexandra; Honório, Isabela DiasThe objective of this work is to explore convergence and divergence between business models of circular and collaborative economies in fashion industry and the benefits to sustainable development. The methodological approach is exploratory through bibliographic review and case study of two business models. The first, Rent the Runway, makes use of the Services and Products System (PSS), being a circular model using eco-efficient services with the potential to replicate and to compete with the ‘fast-fashion’ industry. The case study was done using data from Rent the Runway website. The second, Wardrobe, a P2P platform whose study was conducted with personal information with the company co-founder Germanno Teles. Wardrobe business models have a high potential for scalability, as they can be replicated anywhere, have no physical inventory, as users own their clothes. Thus, circular economy is considered to be holistic and adaptive, representing an evolution of the linear economy through the perception and need of a new sustainable strategy in response to the environmental degradation caused by the traditional linear economy. Collaborative economy can be considered an environmentally sustainable socio-economic system, built through the use of digital networks to connect and share goods and products, as well as human, financial and physical capital.
- Técnicas criativas para a criação de design têxtil e de superfíciePublication . Fernandes, Solange Rosa; Lucas, José MendesEsta dissertação apresenta uma pesquisa sobre o exploratório-experimental, que tem por finalidade apresentar técnicas criativas para o desenvolvimento de padronagens aplicadas ao design de superfície têxtil. Pretende-se com este estudo contribuir para o desenvolvimento do processo criativo do aluno na criação de padronagens têxteis. Este estudo tem um enquadramento téorico para o desenvolvimento da pesquisa experimental, apresenta o conceito de design de superfície, e o seu surgimento no meio académico no Brasil. Apresenta ainda os antecedentes históricos e a interdisciplinariedade nos meios criativos, bem como os princípios básicos e específicos do design de superfície e as ferramentas computacionais para o desenvolvimento de padrões. Demonstra que a criatividade pode ser desenvolvida, e apresenta as fases deste processo criativo e relata os resulados obtidos da pesquisa experimental sobre as técnicas criativas. Descreve a metodologia e técnicas criativas do Design Thinking para o desenvolvimento de padrogagem têxtil. Enuncia a passo e passo o desenvolvimento da experimentação em artigos de malha como uso da técnica criativa Tangram. Por fim, faz o desenvolvimento de uma mini coleção com estampas fotográficas submetidas a manipulações, quer digital, quer manual, recorrendo a técnicas criativas.