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- Market Orientation and Hotel Industry: Developing a Measurement ModelPublication . Sampaio, Carlos Alberto Fernandes; Hernández-Mogollón, José Manuel; Rodrigues, RicardoThis study seeks to fill a gap in market orientation literature about the hotel industry and deals with the construction of a market orientation scale tailored based on a sample obtained from the hotel industry in a multicultural context. The proposed model has three dimensions: intelligence generation, intelligence dissemination and coordinated response to the client, competition and market structure domains. Research results indicate that the scale has good psychometric indicators. Content validity was assessed by questioning a group of marketing experts across Western Europe. Working data indicates that the proposed model holds convergent and discriminant validity as well reliability.
- How the 2008-2009 Financial Crisis Shaped Fair Value Accounting Literature: A Bibliometric ApproachPublication . Sampaio, Carlos; Farinha, Luís; Sebastião, J.R.; Régio, MónicaThis study aims to fulfil a gap in the literature, delivering a road map to understand the course and nature of the fair value accounting literature, further showing how the 2008–2009 financial crisis affected it. Bibliometric methods analyze 377 documents retrieved from the Web of Science and Scopus databases. Results show a heavy increase in fair value accounting literature starting due to the 2008–2009 financial crisis, further showing a shift from fair value accounting regulations to topics such as fair value measurement, earnings management, value relevance, and banks. Results provide further evidence about relevant themes, showing that topics related to financial crises stay relevant, even during times of growth.
- Price Strategy, Market Orientation, and Business Performance in the Hotel IndustryPublication . Sampaio, Carlos; Rodrigues, Ricardo; Hernandez-Mogollón, José M.This study seeks to study the relationship between market orientation and business performance and to evaluate the mediating effect of adopting a low-price strategy in this relationship in the hotel industry. A sample from the Spanish and Portuguese hotel industry is used. Results show that the effect of market orientation on business performance is positive and direct. On the other hand, the results do not confirm the mediating effect of a strategy based on low-price in the strength of this relationship. Moreover, results indicate that a price strategy based on low-price is negatively related to hotel business performance.
- Assessing the relationship between market orientation and business performance in the hotel industry – the mediating role of service qualityPublication . Sampaio, Carlos; Hernández-Mogollón, José M.; Rodrigues, RicardoFindings – Research results show that market orientation has a positive direct effect on business performance. Moreover, results indicate that market orientation effects on business performance are mediatedthroughoutthehotels’abilitytoprovideservicequality. Originality/value – Despite the large amount of research on market orientation, research on the hospitalitysectorhasbeen conductedmainlyusing tools developedforthemanufacturingandconsumer goods sectors. On the other hand, little has been done to explore the nature of the mediating effect of service quality on the relationship between market orientation and business performance in the hotel industry. Moreover, despite the contribution of the tourism industry to the Portuguese gross domestic product, researchon thehotelindustryis scarce.