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Resumo(s)
The term "strategic communication" traditionally has been understood as referring to external corporate communication, such as public relations, marketing communication, and advertising, with insufficient consideration beyond its role as a tool of persuasive influence. In recent years, however, the field of strategic communication has evolved to be more holistic in its approach and its role within sociocultural contexts. Articles, textbooks, and handbooks have attempted to define the scope, purpose, and nature of the concept, but as the first major comprehensive work of its kind, The International Encyclopedia of Strategic Communication captures the full scope of contemporary theory and practice in strategic communication.
Descrição
Palavras-chave
Political communication Strategic communication Political public relationss
Contexto Educativo
Citação
Gonçalves, G. (2018). Political Communication. In Robert L.Heath & Winni Johansen (Eds), The International Encyclopedia of Strategic Communication, Hoboken, NJ: John Wiley & Sons, Inc.