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Advisor(s)
Abstract(s)
Este projeto divide-se em dois enquadramentos, o primeiro, teórico, e o segundo, prático.
No primeiro pretende-se documentar a informação necessária sobre o tema, abordar conceitos como identidade visual e os respetivos elementos, manual de normas, a marca tal como a sua gestão, por fim, o design, e aplicar também metodologias de trabalho para que os resultados sejam os mais positivos. Abordagens estas que irão contribuir para o crescimento cultural da área onde este trabalho atua, ou seja, propor uma recriação de uma identidade visual para a empresa CODINFOR – Consultoria & Formação, Lda., situada na cidade da Covilhã.
No segundo dá-se início ao processo de desenvolvimento da respetiva assinatura, o qual abarca a elaboração de desenhos e testes, tipográficos e de símbolo, estudos de cor, manual de normas e por fim a aplicação nos respetivos suportes. Tudo em busca da solução para o problema inicial.
This project is divided into two embodiments, the first theoretical, and the second practice. The first is intended to document the necessary information on the subject, addressing concepts such as visual identity and its elements, standards manual, the brand as its management, finally, the design, and also apply work methodologies for the more positive results. These approaches, which will contribute to the cultural growth of the area where this work operates, that is, propose a re-creation of a visual identity for the company CODINFOR - Consultoria & Formação, Lda., located in the city of Covilha. The second is initiated to the signature development process, which includes the preparation of drawings and testing, typographical and symbol, color studies, standards manual and finally the application in their brackets. All in search of the solution to the initial problem.
This project is divided into two embodiments, the first theoretical, and the second practice. The first is intended to document the necessary information on the subject, addressing concepts such as visual identity and its elements, standards manual, the brand as its management, finally, the design, and also apply work methodologies for the more positive results. These approaches, which will contribute to the cultural growth of the area where this work operates, that is, propose a re-creation of a visual identity for the company CODINFOR - Consultoria & Formação, Lda., located in the city of Covilha. The second is initiated to the signature development process, which includes the preparation of drawings and testing, typographical and symbol, color studies, standards manual and finally the application in their brackets. All in search of the solution to the initial problem.
Description
Keywords
Identidade Visual Metodologias Processo Solução