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Advisor(s)
Abstract(s)
Atualmente, é fundamental que as empresas tenham contacto com os clientes
nas mais diversas formas, seja ele, contacto direto ou indireto. Este contacto é
essencial, pois, dia a pós dia, o consumidor mostra-se mais exigente e a concorrência é
cada vez mais feroz independentemente da sua área de atuação. Tal contexto exige
que a empresas desenvolvam estratégias para estar mais próximas dos clientes e esse
é o papel do marketing.
Durante o estágio comecei por perceber o que era o mundo do trabalho nesta
área, na vertente online. Pois o estágio funcionou online e não de um modo
tradicional, o presencial. O que acaba por ser dois mundos diferentes para esta área.
Aprendi como analisar uma empresa de forma analítica, aprendi também a fazer um
benchmarking de várias empresas de modo a tirar pontos positivos que pudessem ser
aplicados nos post dos parceiros da empresa.
A edição de imagem foi um dos maiores desafios do estágio pois a experiência
não era muita e foi necessário aprender várias formas e maniras de editar as imagens.
Foi uma experiência enriquecedora pois pude perceber um pouco o que era o
mundo do trabalho na área que decidi estudar. Para alem disso conheci este mundo
do marketing um pouco mais por dentro.
Currently, it is essential that companies have contact with customers in the most diverse ways, whether direct or indirect contact. This contact is essential because, day after day, the consumer is more demanding, and competition is increasingly fierce regardless of their area of activity. Such a context requires companies to develop strategies to be closer to customers and this is the role of marketing. During the internship I started to understand what the world of work was like in this area, online. Because the internship worked online and not in a traditional, inperson way. Which ends up being two different worlds for this area. I learned how to analyze a company analytically, I also learned how to benchmark several companies in order to draw positive points that could be applied to the company's partners' posts. Image editing was one of the biggest challenges of the internship as there wasn't much experience and it was necessary to learn various ways of editing images. It was an enriching experience as I was able to understand a little about the world of work in the area I decided to study. Furthermore, I got to know this world of marketing a little more from the inside.
Currently, it is essential that companies have contact with customers in the most diverse ways, whether direct or indirect contact. This contact is essential because, day after day, the consumer is more demanding, and competition is increasingly fierce regardless of their area of activity. Such a context requires companies to develop strategies to be closer to customers and this is the role of marketing. During the internship I started to understand what the world of work was like in this area, online. Because the internship worked online and not in a traditional, inperson way. Which ends up being two different worlds for this area. I learned how to analyze a company analytically, I also learned how to benchmark several companies in order to draw positive points that could be applied to the company's partners' posts. Image editing was one of the biggest challenges of the internship as there wasn't much experience and it was necessary to learn various ways of editing images. It was an enriching experience as I was able to understand a little about the world of work in the area I decided to study. Furthermore, I got to know this world of marketing a little more from the inside.
Description
Keywords
Marketing Digital Marketing Nas Pme´S