Publication
Who's afraid of social media? A normative approach to corporate discourse on the Web
| dc.contributor.author | Gonçalves, Gisela | |
| dc.date.accessioned | 2020-02-04T10:50:49Z | |
| dc.date.available | 2020-02-04T10:50:49Z | |
| dc.date.issued | 2012 | |
| dc.description.abstract | The main objective of this article is to analyse the communication of companies through a theoretical model that reveals discursive elements inherent to the creation of corpo- rate legitimacy. A Habermasian approach to corporate communication and public relations on social networks is at the centre of this reflection. The article starts by presenting a brief review of public relations and communication management studies encompassed by the paradigm of Habermas’s Discourse Ethics and Theory of Communicative Action. Following that, a recent Portuguese case study, the Ensitel Case, is presented as an example of the loss of corporate legitimacy on the Web. The importance of a dialogic approach to corporate communication and public relations in order to maintain corporate legitimacy is underlined. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Gonçalves, G. (2012). Who's afraid of social media? A normative approach to corporate discourse on the Web, in Gisela Gonçalves (ed.) The Dialogue Imperative. Trends and challenges in strategic and organisational communication (pp. 33-45). LabCom Books, Covilhã. ISBN: 978-989-654-087-6 | pt_PT |
| dc.identifier.isbn | 978-989-654-087-6 | |
| dc.identifier.uri | http://hdl.handle.net/10400.6/8983 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.publisher | Labcom Books | pt_PT |
| dc.relation.publisherversion | http://www.labcom-ifp.ubi.pt/livro/85 | pt_PT |
| dc.subject | Habermas | pt_PT |
| dc.subject | Legitimacy | pt_PT |
| dc.subject | Ethics | pt_PT |
| dc.subject | Dialogue | pt_PT |
| dc.subject | Ensitel | pt_PT |
| dc.title | Who's afraid of social media? A normative approach to corporate discourse on the Web | pt_PT |
| dc.type | book part | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 45 | pt_PT |
| oaire.citation.startPage | 33 | pt_PT |
| person.familyName | Gonçalves | |
| person.givenName | Gisela | |
| person.identifier | 1592602 | |
| person.identifier.ciencia-id | A313-615F-1256 | |
| person.identifier.orcid | 0000-0001-7001-3622 | |
| person.identifier.rid | F-6579-2015 | |
| person.identifier.scopus-author-id | 26635267900 | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | bookPart | pt_PT |
| relation.isAuthorOfPublication | b130dfc2-19a3-4f48-b753-9d29d0316ad1 | |
| relation.isAuthorOfPublication.latestForDiscovery | b130dfc2-19a3-4f48-b753-9d29d0316ad1 |
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