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Abstract(s)
Desde que aparece la televisión, la muerte de la radio se anuncia como cercana. A pesar de todas las amenazas, el medio continúa vivo e, incluso, gana nuevos públicos en un escenario hostil para un medio centenario. La reali-dad muestra que la radio transformó sus debilidades en fuerzas y se adecuó al nuevo ecosistema de una forma más rápida que cualquier otro medio. Las ra-zones de esta veloz y exitosa adaptación están relacionadas con la simplicidad del soporte y con el lenguaje unisensorial usado, pero también con una capaci-dad inaudita para el reajuste a nuevas situaciones. En este trabajo se identifi-can los rasgos que hacen de la radio una superviviente y se analiza la forma como se adaptó al nuevo ecosistema, ilustrando cada caso con ejemplos de pro-gramas radiofónicos portugueses.
Since the appearance of television, the death of the radio has been expected. However, despite all the threats it is still alive and has seen an increase in audiences in a hostile scenario for a centennial media. Reality shows that the radio has transformed its weaknesses into strengths and has adapted to the new ecosystem faster than any other media. The reasons for this quick and successful adaptation are related to the simplicity of the support and to its unisensorial language, but also to an unprecedented capacity of adaptation to new situations. This work identifies the characteristics that makes radio a survivor and analyzes the way in which the radio adapted itself to the new ecosystem, illustrating each case with examples from Portuguese radios.
Since the appearance of television, the death of the radio has been expected. However, despite all the threats it is still alive and has seen an increase in audiences in a hostile scenario for a centennial media. Reality shows that the radio has transformed its weaknesses into strengths and has adapted to the new ecosystem faster than any other media. The reasons for this quick and successful adaptation are related to the simplicity of the support and to its unisensorial language, but also to an unprecedented capacity of adaptation to new situations. This work identifies the characteristics that makes radio a survivor and analyzes the way in which the radio adapted itself to the new ecosystem, illustrating each case with examples from Portuguese radios.
Description
Keywords
Radio Internet Ecosistema mediático Nuevos medios Digital
Citation
Canavilhas, J. (2020). La radio en el ecosistema mediático del siglo XXI: estudio de caso en Portugal. Index.comunicación, 10(3), 263-281