| Name: | Description: | Size: | Format: | |
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| 14.46 MB | Adobe PDF |
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Abstract(s)
A idealização e execução de uma identidade visual e verbal para determinada
empresa é um processo cuidadoso que, apesar de pertencer ao departamento criativo, deve
reger-se pela coerência entre uma série de elementos, entre eles: logótipo, continuidade,
similaridade, cor e tipografia.
O presente relatório, resultante de um estágio curricular no Gabinete de Marketing
e Comunicação da EDP Gás, visa demonstrar quais os principais pontos para o
desenvolvimento de uma identidade visual corporativa de sucesso.
Esta exposição parte da experiência vivenciada ao longo do estágio e pretende
despoletar o interesse da empresa para uma área que não está desenvolvida no seio da
mesma.
The idealization and execution of a visual and verbal identity for a company is a careful process that, although it belongs to a creative department, must be ruled by a coherent series of elements, amongst which: logo, continuity, similarity, colour and typography. This work is the result of a three months internship in the Marketing and Communication Department of EDP Gás, and aims to demonstrate the essential subjects to develop a successful corporate visual identity. Also, this report intends to display the experiences and the learning process within the internship, as well as trigger the company’s interest into this area, which is not well developed amongst the firm.
The idealization and execution of a visual and verbal identity for a company is a careful process that, although it belongs to a creative department, must be ruled by a coherent series of elements, amongst which: logo, continuity, similarity, colour and typography. This work is the result of a three months internship in the Marketing and Communication Department of EDP Gás, and aims to demonstrate the essential subjects to develop a successful corporate visual identity. Also, this report intends to display the experiences and the learning process within the internship, as well as trigger the company’s interest into this area, which is not well developed amongst the firm.
Description
Keywords
Branding Comunicação Design Identidade Visual