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Authors
Abstract(s)
O paradigma atual da retórica política vive a era dos afetos. Em Portugal, a vulgarização
do conceito “retórica dos afetos” é sintomática desta realidade. A intensificação
emocional da linguagem política não tem significado, no entanto, um aumento da
investigação científica no seio académico português nem uma melhor compreensão do
funcionamento e da eficácia retórica da emoção.
No contexto português, a eleição de Marcelo Rebelo de Sousa como XX Presidente da
República, significativamente conhecido como o “Presidente dos Afetos”, está
intimamente relacionada com a mudança comunicativa verificada. Assumindo a
candidatura de Marcelo Rebelo de Sousa à Presidência da República como
paradigmática do recurso a uma retórica de afetos, tomámos as eleições presidenciais
de 2016 em Portugal como caso de estudo e analisámos os artigos publicados na
imprensa durante esse período. Pretendemos perceber como se constrói, o que
caracteriza, quando surge, como funciona e porque é eficaz a retórica dos afetos de
Marcelo Rebelo de Sousa.
O desenvolvimento do trabalho encontra-se dividido em três capítulos – 1. Teoria e
Prática de um Saber Retórico, 2. Desconstrução de uma Retórica dos Afetos, 3. Teoria
e uma Prática de uma Retórica dos Afetos –, correspondendo cada um a uma
metodologia de análise – biográfica, quantitativa e discursiva. Ao longo destes
capítulos, procurámos refletir sobre as características emocionais, argumentativas e
estratégicas de uma retórica de afetos, assim alertando para a sua obscura
complexidade e não-inocência.
The current paradigm of political rhetoric lives an era of affections. In Portugal, the popularization of the concept “rhetoric of affections” is symptomatic of this reality. The emotional intensification of political language has not provoked, however, an increase in scientific research in the Portuguese academic field or a better understanding of the functioning and rhetorical effectiveness of emotion. In the Portuguese context, the election of Marcelo Rebelo de Sousa as the 20th President of the Nation, significantly known as the “President of Affections”, is closely related to the communicative change verified. Assuming Marcelo Rebelo de Sousa’s candidacy for the Presidency as a paradigm of a rhetoric of affections, we took the 2016 presidential elections in Portugal as a case study and analyzed the articles published in the press during that period. We intend to understand how it is built, what characterizes, when appears, how works, and why the rhetoric of affections of Marcelo Rebelo de Sousa is effective. The development of the work is divided into three chapters – 1. Theory and Practice of a Rhetorical Knowledge, 2. Deconstruction of a Rhetoric of Affections, 3. Theory and Practice of a Rhetoric of Affections –, each one corresponding to a different methodology of analysis – biographical, quantitative, and discursive. Throughout these chapters, we tried to reflect on the emotional, argumentative, and strategic characteristics of a rhetoric of affections, thus alerting to its obscure complexity and non-innocence.
The current paradigm of political rhetoric lives an era of affections. In Portugal, the popularization of the concept “rhetoric of affections” is symptomatic of this reality. The emotional intensification of political language has not provoked, however, an increase in scientific research in the Portuguese academic field or a better understanding of the functioning and rhetorical effectiveness of emotion. In the Portuguese context, the election of Marcelo Rebelo de Sousa as the 20th President of the Nation, significantly known as the “President of Affections”, is closely related to the communicative change verified. Assuming Marcelo Rebelo de Sousa’s candidacy for the Presidency as a paradigm of a rhetoric of affections, we took the 2016 presidential elections in Portugal as a case study and analyzed the articles published in the press during that period. We intend to understand how it is built, what characterizes, when appears, how works, and why the rhetoric of affections of Marcelo Rebelo de Sousa is effective. The development of the work is divided into three chapters – 1. Theory and Practice of a Rhetorical Knowledge, 2. Deconstruction of a Rhetoric of Affections, 3. Theory and Practice of a Rhetoric of Affections –, each one corresponding to a different methodology of analysis – biographical, quantitative, and discursive. Throughout these chapters, we tried to reflect on the emotional, argumentative, and strategic characteristics of a rhetoric of affections, thus alerting to its obscure complexity and non-innocence.
Description
Keywords
Retórica Comunicação Política Afetos Marcelo Rebelo de Sousa Eleições