| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| Tese | 153.43 MB | Adobe PDF | ||
| Livro infantil "Os aviƵes" | 150.38 MB | Adobe PDF | ||
| Livro infantil "Os aviƵes" | 8.06 MB | Unknown |
Advisor(s)
Abstract(s)
Este Projecto apresenta-se segmentado em duas partes distintas mas indissociĆ”veis: uma primeira parte, de natureza teĆ³rica, destinada a apresentar, definir e/ou explicar um conjunto de conceitos fundamental para uma correcta contextualizaĆ§Ć£o e clarificaĆ§Ć£o da segunda parte, de carĆ”cter assumidamente prĆ”tico e experimental.
ComeƧa-se por clarificar a importĆ¢ncia da crianƧa no mercado infantil, enquanto consumidora e fonte de influĆŖncia na aquisiĆ§Ć£o de bens e serviƧos. Destaca-se tambĆ©m o papel do marketing infantil como dinamizador de estratĆ©gias que cativem o pequeno consumidor, como o recurso Ć s mascotes.
Define-se a aceitaĆ§Ć£o das mascotes junto dos mais novos, bem como a aplicaĆ§Ć£o e adaptaĆ§Ć£o das mesmas no contexto do livro infantil, destacando-se a importĆ¢ncia da literatura no desenvolvimento intelectual da crianƧa.
Na parte prĆ”tica destaca-se o tema do projecto e dĆ”-se a conhecer a metodologia e os conceitos relevantes Ć execuĆ§Ć£o da mascote infantil āMatildeā e adaptaĆ§Ć£o da mesma ao projecto grĆ”fico do livro infantil āOs aviƵesā.
This project has been segmented in two different although interconnected parts: a first theoretical approach, destined to present, define and/or explain the key-concepts necessary to a correct understanding and clarification of the second part, fundamentally practical and experimental. We begin by clarifying the childās role on this segmentās market, both as consumer and as a source of influence in the acquisition of goods and services. The role of childrenās marketing is also highlighted as a catalyser of strategies aimed to seduce the little consumer, such as the use of mascots. The youngerās acceptance of mascots is also defined, as well as their employment and adjustment within the context of childrenās books, emphasizing the importance of literature to the childās intellectual development. The practical part focuses on the projectās theme and reveals the methodology and concepts considered relevant to the creation of the childās mascot āMatildeā and its adaptation to the graphic project of the childrenās book āThe airplanesā.
This project has been segmented in two different although interconnected parts: a first theoretical approach, destined to present, define and/or explain the key-concepts necessary to a correct understanding and clarification of the second part, fundamentally practical and experimental. We begin by clarifying the childās role on this segmentās market, both as consumer and as a source of influence in the acquisition of goods and services. The role of childrenās marketing is also highlighted as a catalyser of strategies aimed to seduce the little consumer, such as the use of mascots. The youngerās acceptance of mascots is also defined, as well as their employment and adjustment within the context of childrenās books, emphasizing the importance of literature to the childās intellectual development. The practical part focuses on the projectās theme and reveals the methodology and concepts considered relevant to the creation of the childās mascot āMatildeā and its adaptation to the graphic project of the childrenās book āThe airplanesā.
Description
Keywords
Marketing infantil Livro infantil - Design Livro infantil - IlustraĆ§Ć£o Livro infantil - ConcepĆ§Ć£o grĆ”fic Livro infantil - Aspectos didĆ”cticos CrianƧa - Mercado infantil - Consumidor
Citation
Publisher
Universidade da Beira Interior