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Advisor(s)
Abstract(s)
Esta investigação foi desenvolvida como base da nossa tese doutoral1, que elegeu como objeto
de estudo a análise da produção discursiva dos meios de comunicação sobre a universidade
pública brasileira durante a greve de professores e funcionários, em 2015. O objetivo central
foi o de analisar os discursos subjacentes aos textos publicados pela grande mídia sobre a
universidade pública brasileira, a partir das notícias veiculadas durante os cinco meses da
greve, com a finalidade de desvelar as estratégias de veiculação de pontos de vista sobre a
universidade e o movimento paredista. Tais posições são representativas dos interesses de
diferentes grupos sociais que constroem uma hegemonia discursiva no âmbito das disputas de
sentidos produzidas no período estudado. Utilizamos alguns conceitos propostos por Pierre
Bourdieu e recorremos também a produções do autor que discutem o jornalismo por produzir
mecanismos de construção seletiva de opiniões e representações sobre a realidade social.
Integraram a análise e interpretação dos dados alguns tópicos chaves das teorias da
comunicação.
Palavras-chave: Campo jornalístico, poder simbólico, grande mídia, análise crítica do discurso,
universidade
Print newspapers have been losing steam since the 1990s, when the internet was commercially exploited. In the United States, 25% of printouts closed between 1990 and 2014. In Portugal, from 2015 to 2016, the reduction in circulation of daily generalist newspapers was 5.38%. From 2016 to 2017, the fall was even greater: 8.7% (Durães, 2017). The crisis of print newspapers also affects the regional press. For Bastos (2015), cyberjournalism in Portugal has not yet encouraging results, especially in the interior, due to the conservatism of both companies and journalists. Among the difficulties of the regional press on the internet, a case must be highlighted and analyzed. Setúbal na Rede was the first Portuguese regional digital newspaper, launched in 1998, three years after the first news page on the country. Setúbal on the Network was online until 2016 (Coelho, 2017). This investigation is an intrinsic case study of Setúbal na Rede. It seeks to know the reasons for its closure in 2016, what was the company's business model and what characteristics of this project can serve for discussions about the future of local digital journalism. An in-depth interview with its founder and a bibliographic research on regional journalism, cyberjournalism and business models were conducted to analyze the case, where media literacy programs, events and the reader's provider were found in the business model. approach to the public, and the absence of new strategies to obtain financial revenues, with an exclusive focus on advertising.
Print newspapers have been losing steam since the 1990s, when the internet was commercially exploited. In the United States, 25% of printouts closed between 1990 and 2014. In Portugal, from 2015 to 2016, the reduction in circulation of daily generalist newspapers was 5.38%. From 2016 to 2017, the fall was even greater: 8.7% (Durães, 2017). The crisis of print newspapers also affects the regional press. For Bastos (2015), cyberjournalism in Portugal has not yet encouraging results, especially in the interior, due to the conservatism of both companies and journalists. Among the difficulties of the regional press on the internet, a case must be highlighted and analyzed. Setúbal na Rede was the first Portuguese regional digital newspaper, launched in 1998, three years after the first news page on the country. Setúbal on the Network was online until 2016 (Coelho, 2017). This investigation is an intrinsic case study of Setúbal na Rede. It seeks to know the reasons for its closure in 2016, what was the company's business model and what characteristics of this project can serve for discussions about the future of local digital journalism. An in-depth interview with its founder and a bibliographic research on regional journalism, cyberjournalism and business models were conducted to analyze the case, where media literacy programs, events and the reader's provider were found in the business model. approach to the public, and the absence of new strategies to obtain financial revenues, with an exclusive focus on advertising.
Description
Keywords
Campo jornalístico Poder simbólico Grande mídia