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Advisor(s)
Abstract(s)
Competition between hotel groups has become fierce over recent
years because of the rise in the mobility of tourists and the rise in the number of
hotel groups. One of the most important tools for measuring the
competitiveness of hotel groups is their efficiency. This paper seeks to evaluate
the efficiency of international hotel groups in Portugal by applying appropriate
data envelopment analysis (DEA) panel data approaches (contemporaneous and
intertemporal). The results of the panel data suggest that the efficiency of hotel
groups differs significantly from group to group and within each group over
time. These results have implications for hotel managers wanting to increase
their global competitiveness and efficiency and are discussed in terms of
factors affecting managerial decision-making abilities. Future research
directions are also stated in the paper, as this is important for hotel marketers
particularly those in international hotel groups.
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Description
Keywords
Competitiveness Efficiency Panel data Data envelopment analysis DEA Hotel groups
Citation
Ferreira, J., Estevão, C., Cruz, R., Ratten, V. (2018). Contemporary approaches to performance evaluation of international hotel groups in Portugal, Journal for Global Business Advancement, 11 (2): 173-192.