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Advisor(s)
Abstract(s)
Ao longo deste relatório será descrito o trabalho desenvolvido durante o estágio
curricular realizado na marca Madami, com sede em Lisboa e especializada em produtos
de moda feminina.
O estágio curricular teve duração de quatro meses e, no seu decorrer foram desenvolvidas
e aplicadas técnicas de design de moda, design gráfico e conhecimentos na área de
branding. O mestrando teve um contributo importante no desenvolvimento da coleção
através do seu know-how profissional.
O objetivo fundamental do estágio, isto é, o que motivou a escolha desta experiência,
passa essencialmente pelo facto de se tratar de uma marca em fase de crescimento, com
algumas lacunas no processo produtivo. Posto isto, fez sentido, entre o estagiário e a
marca Madami cruzar os conhecimentos de parte a parte.
Com a execução do estágio, o mestrando atingiu os objetivos pretendidos muito pela
oportunidade de desenvolver tarefas em domínios nucleares do ADN de uma marca, tais
como: aprovisionamento, produção, área comercial e webmarketing. Também foi
solicitado a realização de tarefas de carácter administrativo, que apesar de apresentarem
um grau de complexidade inferior, permitiram conhecer de forma mais abrangente o
funcionamento geral da marca Madami.
This report will be described the work developed during the curricular internship carried out in the Madami brand, based in Lisbon and specialized in women's fashion products. The curricular internship lasted four months and during its course were developed and applied techniques of fashion design, graphic design, and knowledge in the area of branding. The intern had an important contribution in the development of the collection through his professional know-how. The fundamental objective of the internship, that is, what motivated the choice of this experience, is essentially the fact that it is a brand in a growth phase, with some gaps in the production process. Having said this, it made sense for the trainee and the Madami brand to cross knowledge from one side to the other. With the execution of the internship, the trainee reached the intended goals much by the opportunity to develop tasks in core areas of the DNA of a brand, such as: procurement, production, commercial area and webmarketing. It was also requested to perform tasks of administrative nature, which despite having a lower degree of complexity, allowed a more comprehensive knowledge of the functioning of the brand Madami.
This report will be described the work developed during the curricular internship carried out in the Madami brand, based in Lisbon and specialized in women's fashion products. The curricular internship lasted four months and during its course were developed and applied techniques of fashion design, graphic design, and knowledge in the area of branding. The intern had an important contribution in the development of the collection through his professional know-how. The fundamental objective of the internship, that is, what motivated the choice of this experience, is essentially the fact that it is a brand in a growth phase, with some gaps in the production process. Having said this, it made sense for the trainee and the Madami brand to cross knowledge from one side to the other. With the execution of the internship, the trainee reached the intended goals much by the opportunity to develop tasks in core areas of the DNA of a brand, such as: procurement, production, commercial area and webmarketing. It was also requested to perform tasks of administrative nature, which despite having a lower degree of complexity, allowed a more comprehensive knowledge of the functioning of the brand Madami.
Description
Keywords
Coleção Design de Moda Madami Meios Digitais Moda Feminina Produção Randing