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O presente relatório de estágio, resultante de um estágio curricular no departamento de Marketing, Publicidade e Comunicação na empresa holandesa de e-commerce Ontwerpeencase, visa demonstrar qual a relação que as PMEs têm com as redes sociais e qual o impacto que as mesmas representam nos seus negócios, bem como quais os principais pontos para o desenvolvimento de uma boa comunicação e aproximação ao cliente nas redes sociais através do uso das mesmas e do marketing digital.
Para uma realização de estratégias de marketing através das redes sociais de empresas de e-commerce é necessário que se compreenda primeiro qual a definição de rede social, a sua influência a partir do surgimento da Web 2.0, como as empresas se comportam a nível de comunicação e marketing digital na Era da Informação, e quais as redes sociais mais influentes e utilizáveis no mercado do e-commerce.
This internship report, resulting from an internship in the Marketing, Advertising and Communication department at the Dutch e-commerce company Ontwerpeencase, aims to demonstrate the relationship that SMEs have with social networks and what impact they represent in their businesses, as well as the main points for the development of good communication and customer approach in social networks through their use and digital marketing. In order to carry out marketing strategies through the social networks of e-commerce companies, it is necessary to first understand what the definition of social network is, its influence from the onset of Web 2.0, how companies behave at the level of communication and digital marketing in the Information Age, and which social networks are the most influential and usable in the e-commerce market.
This internship report, resulting from an internship in the Marketing, Advertising and Communication department at the Dutch e-commerce company Ontwerpeencase, aims to demonstrate the relationship that SMEs have with social networks and what impact they represent in their businesses, as well as the main points for the development of good communication and customer approach in social networks through their use and digital marketing. In order to carry out marketing strategies through the social networks of e-commerce companies, it is necessary to first understand what the definition of social network is, its influence from the onset of Web 2.0, how companies behave at the level of communication and digital marketing in the Information Age, and which social networks are the most influential and usable in the e-commerce market.
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Comunicação e-Commerce Marketing Digital Pmes Redes Sociais