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Abstract(s)
O empreendedorismo digital tem vindo a crescer significativamente nos últimos anos. A
internet apresenta várias oportunidades para os negócios nascerem e crescerem. As
redes sociais permitem criar bases de potenciais clientes rapidamente e com custos
reduzidos, sendo que a presença continuada em redes sociais potencia a criação de laços
duradouros com a comunidade digital.
Este projeto pretende avaliar a viabilidade económica e financeira da criação de um
negócio digital baseado em redes sociais, o Veggie Saab. O projeto baseia-se num caso
real de uma micro-influencer, sendo projetada a utilização das redes sociais como
alavanca para a criação de uma empresa. Este projeto insere-se no nicho da alimentação
saudável de base vegetal, visando promover este tipo de alimentação.
Com este projeto foi possível determinar que o plano de negócios do Veggie Saab é viável
a nível económico e financeiro. O projeto tem um Valor Atual líquido de 31 200€, uma
Taxa Interna de Rendibilidade de 41,47% e um Período de Recuperação do Investimento
de 3 anos, o que demonstra a sua viabilidade.
Digital entrepreneurship has grown exponentially in the last few years. The internet presents many opportunities for businesses to be built and expand. The social media allows to build a base of potential clients faster and with residual costs, the continuous presence on social media creates long lasting bonds with the digital community. This project aims to evaluate the economic and financial viability of a digital business based on social media, the Veggie Saab. The project is based on a real case of a microinfluencer, in which social media acts as the base layer for the creation of a business. This project concerns the healthy plant-based niche. With this project it was possible to determine that the Veggie Saab's business plan is economically and financially viable. The project has a Net Present Value of 31 200€, an Internal Rate of Return of 41,47% and a Payback Period of 3 years, which demonstrates its viability.
Digital entrepreneurship has grown exponentially in the last few years. The internet presents many opportunities for businesses to be built and expand. The social media allows to build a base of potential clients faster and with residual costs, the continuous presence on social media creates long lasting bonds with the digital community. This project aims to evaluate the economic and financial viability of a digital business based on social media, the Veggie Saab. The project is based on a real case of a microinfluencer, in which social media acts as the base layer for the creation of a business. This project concerns the healthy plant-based niche. With this project it was possible to determine that the Veggie Saab's business plan is economically and financially viable. The project has a Net Present Value of 31 200€, an Internal Rate of Return of 41,47% and a Payback Period of 3 years, which demonstrates its viability.
Description
Keywords
E-Commerce Empreendedorismo Negócio Digital Plano de Negócios Redes Sociais Vegetarianismo