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Abstract(s)
Este trabalho visa analisar a acção das Relações Públicas na modernização dos sindicatos portugueses. O estudo paralelo dos contextos em que esta modernização acontece surge como o natural desenvolvimento do tema central aqui evidenciado, procurando reflectir sobre os fenómenos que afectam as práticas comunicativas dos sindicatos, sejam os que decorrem da globalização, da modificação do papel do Estado, da emergência de novos actores sociais, ou das alterações provocadas nos modelos laborais, também como corolário dos factores descritos.
Sustenta-se, assim, nesta hibridez temática a necessidade de desenvolver uma triangulação metodológica que combine as vantagens associadas aos métodos quantitativos com os benefícios de algumas técnicas qualitativas de análise, propondo a apresentação de inquéritos via questionário e o recurso à observação directa, participante e não participante, de dois eventos de protesto público, coordenados por duas estruturas associativas diferenciadas (uma organização sindical e um novo movimento social).
Propõe-se analisar, em suma, o papel das Relações Públicas na modernização dos sindicatos portugueses, numa perspectiva sociológica abrangente, observando a comunicação interna e externa dos sindicatos, as suas esferas organizacionais, alguns dos seus condicionalismos político-partidários e toda uma envolvente social imediata, onde se reflecte também sobre a actuação dos novos movimentos sociais.
Entre o conservadorismo sindical e as novas formas de comunicação pública dos novos movimentos sociais, entre as afectividades ideológicas e as ausências de liderança nos protestos da actualidade, entre o sindicalismo tradicional e os novos actores sociais: estes são também alguns dos pontos essenciais da tese.
This work wants to analyze the action of Public Relations in the modernization of Portuguese unions. The parallel study of the contexts in which that modernization occurs reflects the natural development of the central subject chosen, by evaluating the phenomena that affects practices in communication, such as globalization, State transfiguration, new movements arrive, and labour transitions. So as to find correspondence in that hybrid subject, and to process it, this study embraces a formula that works with methodological triangulation, combining quantitative and qualitative methods, using surveys and direct observation, both participation and non-participation, from two public protest events, coordinated from two different associative structures (an union and a new social movement). To sum up: it is possible to study the role of Public Relations in the modernization of Portuguese unions, in a wide sociological perspective, analyzing both internal and external communication, some of the political circumstances, and all the near social environment, where some of the rival action can be reflected, either those from the State transition role, or those being suggested by new movements. Thus, some of the key topics of this thesis will be consider the differences between the traditionalism of the union and the new communication formula of new movement, the political affectivity and the absence of leadership and conservative unions and new movements.
This work wants to analyze the action of Public Relations in the modernization of Portuguese unions. The parallel study of the contexts in which that modernization occurs reflects the natural development of the central subject chosen, by evaluating the phenomena that affects practices in communication, such as globalization, State transfiguration, new movements arrive, and labour transitions. So as to find correspondence in that hybrid subject, and to process it, this study embraces a formula that works with methodological triangulation, combining quantitative and qualitative methods, using surveys and direct observation, both participation and non-participation, from two public protest events, coordinated from two different associative structures (an union and a new social movement). To sum up: it is possible to study the role of Public Relations in the modernization of Portuguese unions, in a wide sociological perspective, analyzing both internal and external communication, some of the political circumstances, and all the near social environment, where some of the rival action can be reflected, either those from the State transition role, or those being suggested by new movements. Thus, some of the key topics of this thesis will be consider the differences between the traditionalism of the union and the new communication formula of new movement, the political affectivity and the absence of leadership and conservative unions and new movements.
Description
Keywords
Relações Públicas Sindicatos Novos movimentos sociais Globalização