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Abstract(s)
Esta dissertação teve como base um estudo de caso realizado na Universidade Sénior da Gafanha
da Nazaré com observação participativa nas práticas de desenvolvimento projetual de projeto de
design de moda. Através de pesquisa nas áreas do design de moda, bem como a inserção pessoal
em campo investigatório, o trabalho apresentado nesta dissertação decorreu pelo Heart Memory
Project pautado pela sustentabilidade e o resgate da cultura material, com alunas foi iniciada a
abertura de diálogo ao resgate de memória individual e coletiva, principalmente relacionados à
moda, costumes e ritos de passagens para suprir, também com este material, o desenvolvimento
de processos projetuais de design.
O processo projetual tomou por base material um objeto pessoal à escolha das alunas,
preferencialmente relacionado com o vestir e que estivesse obsoleto nos seus armários, sem
sentido, desatualizado ou que seria descartado. Investigou-se e traçou-se etnograficamente cada
uma das alunas, tendo como objetivo revelar parte de uma memória de moda. Além disso, buscouse traçar o perfil de cada aluna na construção de um universo inspiracional pessoal e vincular isso
ao processo criativo pelo resgate e upcycling de objetos de cultura material e vinculação emocional
com o produto.
Foram confecionados 5 objetos - que tomaram por base 4 peças de roupa, bijuterias e restos de
outros materiais que estavam em desuso e que por uma revisão de seus conceitos de vestir estas
mulheres para o contexto atual (social e de suas próprias afirmações) ganharam uma nova vida e
um propósito sentimental mais elevado.
This dissertation was based on a case study carried out by Gafanha da Nazaré Senior University using participative observation in project development practices in fashion design projects. The work presented in this dissertation underlies in fashion design research and personal investment in the investigation field through the Heart Memory Project, which is characterized by sustainability and by bringing back the material culture. Students started talking about bringing back individual and collective memory - mainly fashion, rites of passage and traditions related – to use this material to supply the development of the design project processes. The material base of the project process was a personal object chosen by the students – preferably a piece of obsolete, pointless, outdated clothing they had in their wardrobe that they would dispose. The ethnography of each piece was studied and charted by doing an historical framework, relating it with the fashion of the time and with the stories present in their memories. Furthermore, a profile of each student was traced to build a personal inspirational universe and link it to the creative process by recycling and upcycling material culture objects and creating an emotional connection with the product. Four pieces of clothing, jewelry and leftovers of other materials that were no longer used had their concepts revised to fit the social status quo and personal likings and were reinvented and given a higher sentimental purpose by serving as the base of the five objects manufactured.
This dissertation was based on a case study carried out by Gafanha da Nazaré Senior University using participative observation in project development practices in fashion design projects. The work presented in this dissertation underlies in fashion design research and personal investment in the investigation field through the Heart Memory Project, which is characterized by sustainability and by bringing back the material culture. Students started talking about bringing back individual and collective memory - mainly fashion, rites of passage and traditions related – to use this material to supply the development of the design project processes. The material base of the project process was a personal object chosen by the students – preferably a piece of obsolete, pointless, outdated clothing they had in their wardrobe that they would dispose. The ethnography of each piece was studied and charted by doing an historical framework, relating it with the fashion of the time and with the stories present in their memories. Furthermore, a profile of each student was traced to build a personal inspirational universe and link it to the creative process by recycling and upcycling material culture objects and creating an emotional connection with the product. Four pieces of clothing, jewelry and leftovers of other materials that were no longer used had their concepts revised to fit the social status quo and personal likings and were reinvented and given a higher sentimental purpose by serving as the base of the five objects manufactured.
Description
Keywords
Design de Moda História Oral Memória Sustentabilidade Valor Cultural