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Authors
Advisor(s)
Abstract(s)
Atualmente o desenvolvimento de novos produtos é essencial para que as empresas se
destaquem no mercado. A implementação constante de pequenas inovações torna-se uma
vantagem competitiva para as entidades. Desta forma, existe uma renovação sucessiva de
ofertas de bens no mercado o que garante o aumento da competitividade e a fidelização de
clientes.
Torna-se imperativo que as organizações compatibilizem os desejos do consumidor com as
características dos seus produtos. A estratégia fundamental passa pela combinação de três
conceitos essenciais: o DNP, a Inovação e a Melhoria Contínua. Aliados, estes conseguem
garantir o sucesso das projeções empresariais, satisfazendo os clientes e garantindo o retorno
do investimento.
A presente dissertação trata do desenvolvimento de um novo produto com base na aplicação
de métodos utilizados no DNP. Estes métodos permitem interligar os temas fulcrais, uma vez
que possibilitam a geração de novas ideias e soluções. Por intermédio da sua aplicação é criado
um novo produto que incorpora pequenas inovações e melhorias em relação a concorrentes que
possuam a mesma funcionalidade.
O desenvolvimento contínuo de produtos considera-se fundamental perante a existência de tão
variada oferta no mercado. A possibilidade de melhoria é uma constante, não só pela
curiosidade latente do consumidor pela procura de inovações constantes, como também pela
necessidade de sustentabilidade financeira das empresas.
O processo de DNP é considerado cíclico, sendo fundamental para a renovação da oferta de
mercado. O objetivo essencial é garantir o sucesso da implementação de novos produtos com
base na utilização de estratégias, como a combinação da Inovação e da Melhoria Contínua no
DNP.
The new product development is essential for companies to be noticed in the contemporary market. A constant, dynamic implementation of small innovations provides a competitive advantage for entities. This facilitates a successive renewal of goods being offered in the market, thereby assuring competitiveness and client fidelization. It becomes imperative that organizations align their products' characteristics to the ever changing trend of consumer desires. The fundamental strategy for achieving the same, houses the combination of three essential concepts: the NPD, innovation, and continuous improvement. An effective implementation of this strategy can potentially ensure the success of company projects, leading to a satisfied clientele and a positive investment return. The present thesis deals with the development of new products, based on the application of methods used in the NPD. These methods allow a link between key subjects, as they enable the generation of new ideas and solutions. By means of their application, it creates a new product that incorporates small innovations and improvements dynamically to have an edge over similar competing products in the market. Continuous development of products is considered fundamental before the existence of the wide market offer. The possibility of improvement is always patented, not only due to the consumer's curiosity and its constant look out for innovation, but also by the necessity of the company’s financial sustainability needs. The NPD is considered cyclic as it adheres to the constant renewal of the market’s offer. The primary objective is to warrant a successful implementation of new products by using a relentless combination of innovation and improvement in the NPD.
The new product development is essential for companies to be noticed in the contemporary market. A constant, dynamic implementation of small innovations provides a competitive advantage for entities. This facilitates a successive renewal of goods being offered in the market, thereby assuring competitiveness and client fidelization. It becomes imperative that organizations align their products' characteristics to the ever changing trend of consumer desires. The fundamental strategy for achieving the same, houses the combination of three essential concepts: the NPD, innovation, and continuous improvement. An effective implementation of this strategy can potentially ensure the success of company projects, leading to a satisfied clientele and a positive investment return. The present thesis deals with the development of new products, based on the application of methods used in the NPD. These methods allow a link between key subjects, as they enable the generation of new ideas and solutions. By means of their application, it creates a new product that incorporates small innovations and improvements dynamically to have an edge over similar competing products in the market. Continuous development of products is considered fundamental before the existence of the wide market offer. The possibility of improvement is always patented, not only due to the consumer's curiosity and its constant look out for innovation, but also by the necessity of the company’s financial sustainability needs. The NPD is considered cyclic as it adheres to the constant renewal of the market’s offer. The primary objective is to warrant a successful implementation of new products by using a relentless combination of innovation and improvement in the NPD.
Description
Keywords
Desenvolvimento de Novos Produtos Inovação Melhoria Contínua