| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 678.5 KB | Adobe PDF |
Advisor(s)
Abstract(s)
La inteligencia artificial ha llegado al periodismo en diferentes fases del proceso de producción de noticias, desde la identificación de tendencias informativas, al tratamiento de datos o a la
producción automática de textos, entre otros. Su potencial se manifiesta, sobre todo, cuando existe
una gran cantidad de datos, algo que pueden ofrecer secciones como las de deportes y economía.
De las dos opciones, en este trabajo se ha elegido el periodismo deportivo y, así, buscamos conocer y
entender cómo los periódicos, radios, televisiones y productos nativos digitales de Brasil y Portugal se
han relacionado con la inteligencia artificial (IA). Para lograr los objetivos propuestos, enviamos una
encuesta a los responsables de varios medios de comunicación de ambos países con preguntas que
nos ayudaron a darnos cuenta de que los editores y responsables conocen la contribución que la IA
puede ofrecer a sus redacciones. Entre otros resultados obtenidos, destacamos que el uso de IA en los
medios brasileños está más presente que en Portugal, pero hay una convergencia en sus usos y en las
dificultades para obtener un mayor desarrollo: la falta de recursos económicos y los bajos conocimientos sobre el potencial de la IA. Entre las razones destacables para usar dicha tecnología está el objetivo
de hacer más eficiente el trabajo de los periodistas y de ahorrar tiempo en la producción. Se concluye
que los decisores de medios deportivos portugueses y brasileños son conscientes del potencial de la
IA, pero ahora mismo las dificultades económicas y profesionales son el principal adversario para su
implementación en las redacciones.
Artificial Intelligence has reached journalism in different phases of the news production process, from the identification of news trends to data processing or the automatic production of texts, among others. Its potential manifests itself especially when there is a large amount of data, something that sections such as sports and economy can offer. Of the two options, in this work we chose sports journalism and, thus, we sought to know and understand how newspapers, radios, TV’s and digital native products in Brazil and Portugal have been related to Artificial Intelligence. To achieve the proposed objectives, we sent a survey to the heads of several media in both countries with questions that helped us to realize that editors and managers know the contribution that AI can offer to their newsrooms. Among other results obtained, we highlight that the use of AI in the Brazilian media is more present than in Portugal, but there is a convergence in its uses and in the difficulties for further development: lack of economic resources and low knowledge about the potential of AI. Among the reasons for the use of technology, the objective of making the work of journalists more efficient and saving time in production stand out. It is concluded that Portuguese and Brazilian sports media editors are aware of the potential of AI, but right now economic and professional difficulties are the main adversary to its implementation in newsrooms.
Artificial Intelligence has reached journalism in different phases of the news production process, from the identification of news trends to data processing or the automatic production of texts, among others. Its potential manifests itself especially when there is a large amount of data, something that sections such as sports and economy can offer. Of the two options, in this work we chose sports journalism and, thus, we sought to know and understand how newspapers, radios, TV’s and digital native products in Brazil and Portugal have been related to Artificial Intelligence. To achieve the proposed objectives, we sent a survey to the heads of several media in both countries with questions that helped us to realize that editors and managers know the contribution that AI can offer to their newsrooms. Among other results obtained, we highlight that the use of AI in the Brazilian media is more present than in Portugal, but there is a convergence in its uses and in the difficulties for further development: lack of economic resources and low knowledge about the potential of AI. Among the reasons for the use of technology, the objective of making the work of journalists more efficient and saving time in production stand out. It is concluded that Portuguese and Brazilian sports media editors are aware of the potential of AI, but right now economic and professional difficulties are the main adversary to its implementation in newsrooms.
Description
Keywords
Inteligencia artificial Periodismo deportivo Redacciones Brasil Portugal
Citation
Canavilhas, J., & Giacomelli, F. (2023). Inteligencia artificial en el periodismo deportivo: estudio en Brasil y Portugal. Revista de Comunicación, 22(1), 53–69