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Analysing public relations education through international standards: The Portuguese case
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Orientador(es)
Resumo(s)
By using international reports on PR education as a benchmark we analyse the status of PR higher education in Portugal. Despite differences among the study programs, the findings reveal that the standard five courses recommendation by the Commission on Public Relations Education (CPRE) are a part of Portuguese undergraduate curriculum. This includes 12 of the 14 content field guidelines needed to achieve the ideal master's program. Data shows, however, the difficulty of positioning public relations in Portugal as an autonomous field within Communication Sciences.
Descrição
Palavras-chave
Public Relations Education Graduate studies Undergraduate studies Portugal
Contexto Educativo
Citação
Gonçalves, Gisela (2009). Public relations in Portugal. An analysis of the profession through the undergraduate curriculum. Public Relations Review, 35: 328-330.