Analysing public relations education through international standards: The Portuguese case

Gonçalves, Gisela; Spínola, Susana de Carvalho; Padamo, Celma

http://hdl.handle.net/10400.6/4169

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Authors

Gonçalves, Gisela

Spínola, Susana de Carvalho

Padamo, Celma

Abstract(s)

By using international reports on PR education as a benchmark we analyse the status of PR higher education in Portugal. Despite differences among the study programs, the findings reveal that the standard five courses recommendation by the Commission on Public Relations Education (CPRE) are a part of Portuguese undergraduate curriculum. This includes 12 of the 14 content field guidelines needed to achieve the ideal master's program. Data shows, however, the difficulty of positioning public relations in Portugal as an autonomous field within Communication Sciences.

Keywords

Public Relations Education Graduate studies Undergraduate studies Portugal

URI

http://hdl.handle.net/10400.6/4169

Citation

Gonçalves, Gisela (2009). Public relations in Portugal. An analysis of the profession through the undergraduate curriculum. Public Relations Review, 35: 328-330.