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Orientador(es)
Resumo(s)
The tourism sector has stood out for its enormous capacity for growth
on a global scale and holding a relevant role both as a tool for the
competitiveness and as a driver of regional development. This profile
stems not only from its multiplier effects but also the opportunities
susceptible to identification within the scope of offsetting regional
disparities in growth and prosperity. The objective of this research
consists of evaluating the competitiveness of the regional areas and
directorates of tourism in Portugal. We have used primary data (a
sample of 446 companies), through a questionnaire aimed at
companies displaying the activities characteristic of the World Tourism
Organisation satellite account. Through the application of Porter’s
Diamond Model, we attained at a conceptual model through recourse
to the Partial Least Square – Path Modelling technique with the
objective of analysing the relationships unfolding among the
determinant variables to competitiveness in the tourism sector. Despite
the results returned proving clear, we also verify that encapsulating
competitiveness proves no easy task given how Portugal reports
regions with simultaneously very varied and very specific
characteristics.
Descrição
Palavras-chave
Tourism Porter’s diamond Competitiveness Portugal Regional tourism area
Contexto Educativo
Citação
Estêvão, C., Nunes, S., Ferreira, J., Fernandes, C. (2018). Tourism sector competitiveness in Portugal: applying porter's diamond, Tourism & Management Studies, 14(1), 30-44. 30-44